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Salesforce & Omnichannel Data Analytics Lead (m/f/d)

Bavarian Nordic
📍 Anywhere in the World 💰 🕑 Any timezone
Full-time Senior Engineering Sales And Marketing

Job Description

Headquarters: Cheshire

URL: http://bavarian-nordic.com

Salesforce & Omnichannel Data Analytics Lead (m/f/d)

Are you ready to take on a challenge where your expertise in data analytics, omnichannel performance, CRM, and digital campaigns can make a real impact?

Great!

We are looking for a Salesforce & Omnichannel Data Analytics Lead (m/f/d) to join our commercial team and help turn data into actionable insights.

This position offers a fully remote setup for candidates located in the UK.

Your responsibilities include:

- Integrate, validate and analyze data from CRM, digital platforms and other sources to create a unified and actionable view of customer activities

- Define, standardize and monitor KPIs across CRM and digital platforms to ensure transparency, alignment and action

- Develop, automate and maintain omnichannel and sales force effectiveness dashboards, and deliver campaign and engagement performance metrics across brands and geographies to assess performance and identify improvement areas

- Conduct ad-hoc deep dives and root cause analyses to support tactical decision-making and strategic planning across markets and products

- Ensure data quality, consistency and structure across internal and external sources

- Act as the senior point of contact for all analytics topics related to field force, digital and omnichannel performance

About you - your qualifications

- Master’s degree in Data Science, Business Analytics or a related field

- Proven experience in omnichannel engagement analytics, digital campaigns, CRM metrics, field force performance and social media data analysis

- Experience in the pharmaceutical, biotech or medical device industry is an advantage

- Proficiency in reporting and visualization tools such as Power BI and working knowledge of Python for data analysis, automation and advanced analytics

- Advanced knowledge of CRM systems such as Veeva and Salesforce as well as marketing platforms (Marketing Cloud) and Google...