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Pinterest Growth Strategist - Ecommerce & Beauty | Remote

Toptal
📍 Anywhere in the World 💰 🕑 Any timezone
Contract Mid-level Marketing All Other Remote

Job Description

Headquarters: Remote

URL: https://www.toptal.com/

About the Role

We're looking for an experienced Pinterest Marketing Specialist to drive real traffic and sales growth for an online hair extension store. This isn't a "post and hope" role - you'll own a full growth strategy built on SEO-driven content, keyword and trend research, and continuous analytics-based optimization. If you know how to turn Pinterest into a measurable growth channel rather than just a content calendar, this is built for that.

What You'll Do

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Develop and execute a Pinterest growth strategy aimed at increasing website traffic and sales

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Create engaging Pins using client-provided photos and videos, optimized for discoverability and conversion

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Write SEO-optimized titles and descriptions for pins to maximize search visibility

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Research high-performing keywords and current trends to inform content and pinning strategy

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Publish pins consistently on a daily basis to sustain growth momentum

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Organize and optimize Pinterest boards for better visibility and audience targeting

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Drive targeted, high-intent traffic to the website through strategic pinning

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Monitor analytics closely and continuously refine strategy based on performance data

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Follow Pinterest best practices to avoid spam and maintain platform compliance

What You Bring

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Proven experience managing Pinterest accounts for ecommerce or beauty brands, with measurable growth results

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Ability to create compelling visual content and write SEO-friendly descriptions

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Strong knowledge of Pinterest trends, keyword research, and analytics tools

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A strategic, growth-oriented mindset - comfortable setting goals and iterating based on data, not just executing a content calendar

Nice to Have

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Experience in beauty, hair, fashion, or related industries

Why This Role

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Growth-focused mandate: Your work is measured by traffic and sales impact, not just posting volume

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Full strategic ownership: Own keyword research, content...