Work Hard Everywhere logo Work Hard Everywhere

CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

Jobhire
📍 Anywhere in the World 💰 🕑 Any timezone
Full-time Senior Marketing Customer Support

Job Description

Headquarters: Bulgaria

URL: http://jobhire.ai

Description
CVM Lead (US Market)

Location: Remote

Job Type: Full-time

About JobHire.AI

JobHire.AI is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers - at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management - not just acquisition - is the single biggest unlock for profitable growth.

Why This Role Now

We are spending efficiently to acquire users - but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API.

That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push - on the US market specifically.

What You'll Own

Funnel Conversion

- Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.

- Own first-purchase activation across the first 7 days.

Retention & Rebill

- Differentiate renewal sequences by plan tier (1 / 3 / 6 month).

- Build pre-cancel intervention flows - pause offer, plan-switch, value reminder - using captured cancel reason.

- Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.

Reactivation

- Build the reactivation engine for the cancelled cohort - across email and SMS, personalized by cancel reason and tenure.

- Recover revenue from a base that is currently dormant due to...