Work Hard EverywhereJob Description
Headquarters: Remote - US
This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.
What You Will Do
- Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
- Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
- Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
- Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
- Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
- Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
- Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.
- Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.
- Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces.
- Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.
- Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and...
This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.
What You Will Do
- Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
- Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
- Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
- Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
- Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
- Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
- Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.
- Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.
- Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces.
- Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.
- Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and...