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Marketing Manager, AI and Lifecycle

Rove Concepts
📍 Anywhere in the World 💰 🕑 Any timezone
Contract Senior Engineering Sales And Marketing

Job Description

Headquarters: Vancouver

URL: https://www.roveconcepts.com/

Company: Rove Next, by Rove Concepts
Location: Remote. Open across the Americas and Europe.
Hours: Full-time overlap with Pacific or Eastern time. This is a requirement, not a preference.
Type: Independent contractor, full time
Apply: [talent@rovenext.com]

About the role

Rove Next is a new premium line from Rove Concepts, a Vancouver-based modern furniture brand selling direct to consumer across Canada and the US. Rove Next launches with improved versions of our best-selling pieces, and it needs its own marketing built from the ground up.

That's this role. You'll own how Rove Next reaches customers and keeps them, starting with email and lifecycle. The goal is a marketing function that scales through AI and systems rather than through headcount, and the advantage here is that you're building it clean rather than inheriting one.

This is not a coordination role. We need someone who takes a problem and builds the answer, and who catches things before they reach leadership.

Scope

Initially focused on Rove Next, with room to expand across the Rove Concepts group as the brand grows.

What you'll own

Email and lifecycle as our primary owned channel. Campaign calendar, flows, segmentation, deliverability, list health. We run on Klaviyo.

Quality control on everything that ships. Copy, creative, link destinations, offers, regional versions. If something goes out wrong, it was yours to catch.

Building AI into the daily work. Not proposing it, shipping it.

Working alongside our lifecycle and email team, our designers, and our external ads partner to keep the calendar moving.

Translating results into plain business language. What we spent, what we made, what we'd do differently.

Must-haves

Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle. Klaviyo or a comparable ESP.

Evidence that you build with AI yourself rather than assigning it. When you hit a wall, your...