Work Hard EverywhereJob Description
Headquarters: Armenia
URL: http://cxmdirect.com
Description
CRM Marketing Manager
Reporting to: CMO
Location: Fully Remote
Markets: 12
About the Role
We are looking for a CRM Marketing Manager to own CXM’s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.
This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.
Key Objectives
- Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months.
- Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns.
- Support reducing churn to below 10% through structured retention and reactivation programmes.
- Build and maintain localised CRM journeys across all 12 markets .
- Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements.
Key Responsibilities
Lifecycle & CRM Strategy
- Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.
- Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.
- Coordinate email and push communications to create a consistent customer experience.
Campaigns & Automation
- Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent .
- Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product.
- Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications.
- Develop and maintain reusable email templates and content blocks.
Segmentation & Personalisation
- Build and maintain...
URL: http://cxmdirect.com
Description
CRM Marketing Manager
Reporting to: CMO
Location: Fully Remote
Markets: 12
About the Role
We are looking for a CRM Marketing Manager to own CXM’s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.
This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.
Key Objectives
- Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months.
- Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns.
- Support reducing churn to below 10% through structured retention and reactivation programmes.
- Build and maintain localised CRM journeys across all 12 markets .
- Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements.
Key Responsibilities
Lifecycle & CRM Strategy
- Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.
- Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.
- Coordinate email and push communications to create a consistent customer experience.
Campaigns & Automation
- Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent .
- Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product.
- Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications.
- Develop and maintain reusable email templates and content blocks.
Segmentation & Personalisation
- Build and maintain...